When asked to tell our story, Joey (the guy on the left) always starts by saying: “I never understood the problem we solve until I experienced it myself.”
Joey started Family Clean as a little side business when he was just 18. Full of ambition, he would finish up a 12-hour night shift, grab a few hours of sleep and begin cleaning. Through cleaning, Joey rediscovered what he learned growing up on his parents’ farm. Meaning, that working with heart is the most fulfilling way to get by. He was driven by customer feedback and proud to realise his work was making a genuine difference for families.
Word of this young, enthusiastic cleaner spread very quickly. In turn, it wasn’t long before he was able to give up his night shift work. The challenge that came next is the same problem we continue to solve for our customers today. That is finding good people who cared as much as he did.
Family Clean was rapidly growing and Joey needed staff. However, cleaners were looking for ‘just a job’, rather than an opportunity to help others. To find truly perceptive cleaners who shared his values, Joey needed to evolve his little cleaning run. Soon after Rowena came on board, and our small family business grew to become a selective agency where we set out to find people who work with pride… People who have the honest communication skills required to build trusting relationships with our customers… People who have a service mindset (which means they’re hard-wired to enjoy helping others).
A lot has changed since Joey rang the doorbell for his first cleaning job back in 1994. But our passion for taking kindness out into the world has stayed the same. Today we have a family of cleaners who will stand just as proudly at your front door, eager to help and give you back precious time.
And that is what makes us the good kind of different.